Customers who shop online have a wealth of choices, so it’s essential to make their shopping experience as simple and smooth as is possible. Customers who experience a dissatisfying and confusing shopping experience might quit their shopping carts and leave negative reviews which will convince others to stay away from the store.
From missing calls-to-action to low-quality product images, these ecommerce design mistakes can have serious consequences for your sales. Fortunately, most of them can be easily avoided with a bit of careful planning.
Images of low-quality
No one wants to purchase an item that doesn’t give it the best possible impression. This is the reason it’s important to make sure you use high-quality images on your e-commerce website. Poor quality images will not only drive away customers, but can also harm the image of your brand.
There is no Guest Check-out Option
Not providing an option for guests to checkout is a common oversight which can discourage potential customers from making a purchase on your website. Many customers are reluctant to create an account on a new website, especially in cases where they have to provide personal information like their email address. Visitors should be able to sign www.positivelyblack.net/mobile/what-does-town-protection-mean/ up with their social media accounts instead to simplify the process. This will help ease their privacy concerns.
Finally, another big ecommerce design error is having a messy and disorganized menu structure. It is essential to have a plan for how each page of your site will look so that navigation is clear and convenient for customers. Make sure each page is organised according to the type of content it contains and make it easy for visitors to locate what they are looking for.