Ecommerce websites are a competitive market and ensuring that you have the right mix of customers is crucial. If a visitor must go through too many steps, or has a poor navigation experience and is not satisfied, they will leave your site without making a purchase. These ecommerce design errors are easily avoided when you plan your website properly and know how visitors will navigate your site.
The use of low-quality images on product pages is among the most frequent e-commerce design mistakes. A bad image could ruin your website’s sales potential. It is recommended to hire an experienced photographer to take your product pictures. Also, ensure that the images are big enough to show the specifics of your products.
Another error that people make is not creating consistent layouts for pages. Different page layouts can cause confusion for users and cause the website to appear messy. It is essential to have an outline of the design and make sure that all pages follow the same design.
Finally, many people do not bother to include contact information on their ecommerce websites. This is a major mistake because it makes the website appear unprofessional, and can cause potential customers to distrust the business. Your contact information should be easily accessible on your site, so that customers can reach you for any queries.
The bottom line is that avoiding these design mistakes can result in better customer experiences and increased sales. Following these simple tips will ensure that your website is user-friendly and converts visitors into customers.